It’s the practice of adjusting the functionalities and interface of an app for global markets. Mobile app localization done right opens the door to the $118 billion economy and positions your app to rule the world. The best way to gain global visibility is localizing your app for various countries and languages. And, with $118 billion (yes, with a B) of that trillion-dollar economy generated via apps, mobile app localization can literally blow your app UP. Therefore, in a global smartphone economy, that is a trillion (yes, with a T) dollar economy. In her blog post, Anca Greve from Slack wrote, “ localization builds trust with our customers in a language that they understand, with cultural references that are familiar to them.”
It begs the question, how does an enterprise like Slack connect with its users across the globe so meaningfully? (So much so that they can tout having users in more than 150 countries.) And for those of us who are Slack regulars, we know and love Slack for the witticisms, anecdotes, and regional idioms that the app greets its users with on the daily. Like many people, whether working remotely from home or in-office, we spend a lot of time on Slack.
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